Reveal to Your Clients the ‘Ugly Truths’ When Staging
By Audra Slinkey, Home Staging Resource
Sometimes you have to give clients a big dose of reality, and it isn’t always pretty – particularly when you’re talking about something personal like the condition of their home. But don’t be afraid to utter the “ugly truths” to maximize your sellers’ chances of selling a home and for top dollar.
Here are some of the ugly truths you may need to be prepared to talk about:
Ugly Truth #1: The ugly truth is that anyone who has watched the real estate market over the last few years knows there’s no such thing as a “set price” for a home. The price is determined by what the buyer is willing to pay AND the buyer likely is willing to pay a lot more for a “model home” look.
Ugly Truth #2: Another ugly truth is that when it comes to home staging, you get what you pay for. This means that the more a seller is willing to pay to transform their home (using an expert stager’s advice), the more they stand to get out of the sale.
BEFORE – Photo credit: Designed to Appeal, designedtoappeal.com
AFTER – Photo credit: Designed to Appeal, designedtoappeal.com
Ugly Truth #3: Finally, the last ugly truth is that buyers cannot see past a seller’s furnishings to the potential of the home. Look at the before photo …would you be able to imagine it as beautiful as the after photos?
ABOUT THE AUTHOR: Audra Slinkey is president of the Home Staging Resource, a RESA Accredited home staging training and certification company. Slinkey has personally trained over 3,000 stagers worldwide and is a bestselling author and international speaker. She also serves as president of the American Society of Home Stagers and Redesigners. Connect with her on Facebook!